The marketing methodology we implement looks at ensuring that six core areas of our communications are always aligned
Audience
It’s crucial to clearly identify and qualify the individuals that we are trying to reach
Content
Content is king, and the very basis for organic community building
Channels
Reaching out through the right channels is the best way to effectively deliver a message
Budget
Budget does still determine the scale a project can grow both large and fast
Timeline
All of the above must fit into an overall timeline to provide the best results
Strategy
All of these elements coalesce into a unified, holistic strategy that we can implement
We will focus on our efforts on six key activities as well:
Marketing Strategy
Cultivate a deep understanding of the project in order to build a holistic strategy with targeted deliverables. This create a solid foundation for growth and ensures alignment of all stakeholders. This allows to communicate clearly with our community
Community Building
Plan and implement strategy from pre-launch to growth. Ensure the strategic vision is applied to everyday community growth, management and engagement across time zones.
Content Creation
Plan, craft and curate relevant content for our strategy and objectives. We have resources to create varieties of content and we will use the best marketing mix to meet our goals.
Public Relations
Design and implement a value lead and purpose-driven, integrated communication strategy for our project. This will increase awareness and share of voice through a variety of campaigns.
Branding
Craft and leverage authentic, trustworthy and future proof branding. Ensure communication and marketing strategies are aligned with a solid brand identity, and further prove your mission not only with statements, but actions.
Fundraising
Leverage our network internally and externally to bring fundraising opportunities and introductions. Connect the project to relevant individuals and groups to further develop.
Finally, we will adopt AGILE & PDCA methodologies to always improve on our current actions:
